The greatest turnaround story of the century in India, and probably the world, quietly unfolds. Aravind, having waited nearly six decades to fulfill its purpose, starts again and is emboldened by its legacy.
STOIC
ENDURING
DIGNIFIED
Three words that define our efforts to date, our heritage and culture, our spirit and future. Led by the refounder and Menon’s present family, Aravind is ready to create its own automotive ecosystem.
The Emblem
The soul of the brand is captured in the most unique badge to ever grace the front of an automobile. Komban – the enlightened elephant – personifies the essence of Aravind.
Our Story
The Indian automotive design language – the brainchild of KAB Menon in the mid-50s – lies exclusively within the DNA of Aravind Automobiles. Established in 1956 in Trivandrum, in the South-Western state of India, the famous brand that built cars to non-existent mid-century standards will now become the reckoning of the future.
Inspired by the vision and perseverance of its founder over half a century ago, Aravind has set a goal to build Marque K, the super-luxury sedan that will conquer the Nürburgring.
Following in his father’s footsteps, Ramachandran B Menon will be one of the key people involved in the reincarnation of Aravind. An avid biker and a global automotive veteran, he has worked on everything from Enfield Bullets in his youth to Mercedes-Benz Maybachs before his retirement in 2015. He brings with him a wealth of knowledge and connections essential to the rebirth.
Rathish R Menon, son of RB Menon and grandson of the founder, initiated the refounding of Aravind Automobiles. Rathish grew up alongside the Model 3 during his early childhood, and legend has it that he refused to sleep until driven in the car. He returned to India in 2015 and, by September of the following year, sowed the seeds of hope for the present generation of car enthusiasts who had never heard of the legacy of Aravind.
After years of research, analysis and development, the Aravind team is now primed to execute their plan for the future. The most remarkable turnaround story of the century has thus begun.
The technology
that we champion will spur innovations that change the world.
The passion
in the dedicated people who have found purpose in this iconic brand
The custodian
will be the owner who has waited for a car that has a true soul.